{"id":669,"date":"2017-05-13T13:38:43","date_gmt":"2017-05-13T12:38:43","guid":{"rendered":"http:\/\/workvalue.net\/education\/?p=669"},"modified":"2022-07-11T13:05:22","modified_gmt":"2022-07-11T12:05:22","slug":"marketing-analytics-culture-b2b","status":"publish","type":"post","link":"https:\/\/workvalue.net\/education\/2017\/05\/13\/marketing-analytics-culture-b2b\/","title":{"rendered":"MARKETING ANALYTICS CULTURE B2B"},"content":{"rendered":"<h3><span style=\"color: #ff9900;\">Experi\u00eancia formativa pensada para estimular a Cultura Anal\u00edtica atrav\u00e9s dos instrumentos de Marketing, vocacionada especificamente para sectores e ind\u00fastrias tradicionais do tecido empresarial, dando resposta \u00e0s necessidades espec\u00edficas destes neg\u00f3cios entre Clientes, Parceiros e Fornecedores.<\/span><\/h3>\n<h4><strong>A import\u00e2ncia de uma vis\u00e3o anal\u00edtica no ambiente corporativo relacionado com <i>clusters<\/i> estrat\u00e9gicos para a economia nacional tornou-se crucial perante as sucessivas mudan\u00e7as que as transforma\u00e7\u00f5es tecnol\u00f3gicas trazem para estas ind\u00fastrias, que precisam cada vez mais de s\u00f3lidas compet\u00eancias anal\u00edticas que preparem a tomada de decis\u00e3o em conformidades com todos estes desafios.<\/strong><\/h4>\n<h4><strong>Esta sess\u00e3o encontra-se estruturada tendo por base a realidade entre empresas e empres\u00e1rios nos diferentes mercados geogr\u00e1ficos, com um foco no modelo B2B.<\/strong><\/h4>\n<h4><img loading=\"lazy\" class=\"alignnone wp-image-1188 size-full\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics.jpg\" alt=\"\" width=\"2000\" height=\"1052\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics.jpg 2000w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics-300x158.jpg 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics-1024x539.jpg 1024w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics-768x404.jpg 768w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics-1536x808.jpg 1536w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics-1200x631.jpg 1200w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Marketing-Analytics-594x312.jpg 594w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/h4>\n<h4>Exemplos de Sectores e Ind\u00fastrias aplic\u00e1veis:<\/h4>\n<ul>\n<li>\n<h4><strong>HOTELARIA, TURISMO E LAZER<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>CAL\u00c7ADO E VESTU\u00c1RIO<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>T\u00caXTEIS E CONFEC\u00c7\u00c3O<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>AGROALIMENTAR E FLORICULTURA<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>ENERGIA E ELECTR\u00d3NICA<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>VINHO E BEBIDAS<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>CORTI\u00c7A E REVESTIMENTOS<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>DISTRIBUI\u00c7\u00c3O E TRANSPORTES<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #ff9900;\">Programa<\/span><\/h1>\n<ul>\n<li>\n<h4><strong><i>Goal Step<\/i>: Defini\u00e7\u00e3o de Metas e Objectivos<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><i>Data &amp; Tool Step<\/i>: M\u00e9tricas e KPI<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><i>Listening Step<\/i>: Ausculta\u00e7\u00e3o de\u00a0Mercado<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><i>Intelligence Step<\/i>: Gest\u00e3o do Conhecimento<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><i>Actionable Step<\/i>: Tomada de Decis\u00f5es<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #ff9900;\">Formato e Metodologia<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Forma\u00e7\u00e3o Intra-Company Training com conte\u00fados personalizados<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Sess\u00e3o de meio-dia com short-breaks dividida entre conceitos, guidelines e envolvimento da equipa no processo de pensamento estrat\u00e9gico orientado a casos pr\u00e1ticos<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #ff9900;\">Inclu\u00eddo na Sess\u00e3o<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Conte\u00fado e Documentos de suporte<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Certificado de Participa\u00e7\u00e3o<\/strong><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/workvalue.net\/books\/\"><strong>Livros da autoria dos formadores<\/strong><\/a><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-689 size-full\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/09\/DMAI-B2B-icon.png\" alt=\"\" width=\"719\" height=\"403\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/09\/DMAI-B2B-icon.png 719w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/09\/DMAI-B2B-icon-300x168.png 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/09\/DMAI-B2B-icon-594x333.png 594w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p><strong><a href=\"http:\/\/workvalue.net\/education\/2017\/04\/12\/condicoes-de-inscricao\/\">Condi\u00e7\u00f5es dos Servi\u00e7os Formativos<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/workvalue.net\/education\/#section-contact\"><img loading=\"lazy\" class=\"aligncenter wp-image-500 size-full\" src=\"http:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Button-Cota\u00e7\u00e3o.png\" alt=\"\" width=\"224\" height=\"56\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MMA 2023<\/p>\n","protected":false},"author":1,"featured_media":778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[44,34,25,18,22,36,29,24,43,27,51,48,19,47,20,50,49,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARKETING ANALYTICS CULTURE B2B - Marketing Mindset Academy\u2122<\/title>\n<meta name=\"description\" content=\"Experi\u00eancia formativa para estimular a Cultura Anal\u00edtica de Marketing em sectores e ind\u00fastrias tradicionais do tecido empresarial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workvalue.net\/education\/2017\/05\/13\/marketing-analytics-culture-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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