{"id":483,"date":"2022-04-03T16:06:31","date_gmt":"2022-04-03T15:06:31","guid":{"rendered":"http:\/\/workvalue.net\/education\/?p=483"},"modified":"2023-01-30T11:03:31","modified_gmt":"2023-01-30T11:03:31","slug":"metaverse-marketing","status":"publish","type":"post","link":"https:\/\/workvalue.net\/education\/2022\/04\/03\/metaverse-marketing\/","title":{"rendered":"METAVERSE MARKETING: From hype to hypergrowth"},"content":{"rendered":"<h1><span style=\"color: #800080;\">From hype to hypergrowth<\/span><\/h1>\n<h3><span style=\"color: #800080;\">Apesar de existir algum cepticismo sobre a abordagem ao Metaverse numa fase considerada de <em>early stage<\/em>, os mais recentes estudos s\u00e3o un\u00e2nimes em considerar que estamos no limiar de uma mudan\u00e7a estrutural profunda na forma como as pessoas usam a Internet.<\/span><\/h3>\n<h4><strong>Os expressivos investimentos tecnol\u00f3gicos que est\u00e3o a ser aplicados na infraestrutura ambiental do Metaverse e nos dispositivos que activam as experi\u00eancias imersivas continuar\u00e3o a ser uma tend\u00eancia de forte crescimento. &nbsp;&nbsp;<\/strong><\/h4>\n<h4><strong>\u00c9 justamente nesta fase que os gestores de marketing devem come\u00e7ar a explorar as oportunidades que todo este novo ambiente pode oferecer, adoptando uma mentalidade orientada \u00e0 aprendizagem e experimenta\u00e7\u00e3o, minimizando o risco e obtendo ganhos potenciais. <\/strong><\/h4>\n<h4><strong>Mas para come\u00e7ar, h\u00e1 todo um conhecimento sobre o Metaverse j\u00e1 em pr\u00e1tica nos v\u00e1rios <em>use cases<\/em> que importa reter antes de se investir em qualquer projecto.<\/strong><\/h4>\n<h4><span style=\"color: #800080;\"><strong>\u00c9 este o objectivo pedag\u00f3gico desta sess\u00e3o, pensada especificamente para proporcionar todos os aspectos fundamentais do Metaverse na perspectiva de marketing, para habilitar as equipas a poderem construir as suas estrat\u00e9gias de abordagem num contexto de <em>first steps<\/em>.<\/strong><\/span><\/h4>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1224 size-full\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF2.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF2.png 1200w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF2-300x169.png 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF2-1024x576.png 1024w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF2-768x432.png 768w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF2-594x334.png 594w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><strong><em><span style=\"color: #999999;\">Once you\u2019re in the right mindset, it\u2019s time to learn about the technologies and educate yourself on the fundamentals of the metaverse<\/span><\/em><\/strong><\/h3>\n<h1><span style=\"color: #800080;\">Programa<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>O contexto ambiental do Metaverse (a experi\u00eancia \u201cReartual\u201d)<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>O ecossistema funcional das tecnologias nativas (<em>AI, MR, 3D, blockchain<\/em>)<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Plataformas <em>in-world<\/em> e a conectividade partilhada<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>A experi\u00eancia humana e os h\u00e1bitos de consumo virtuais (do <em>metaverse sensory<\/em> ao <em>direct-to-avatar<\/em>)<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Modelos de neg\u00f3cio e a economia <em>metaverse-driven<\/em> (instrumentos e activos Token)<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Factores de sucesso e conformidade (<em>compliance<\/em>)<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Aplica\u00e7\u00f5es e <em>use cases<\/em> no universo de marcas e ind\u00fastrias<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><em>Next Steps Roadmap<\/em> e vis\u00e3o de futuro<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #800080;\">Formato e Metodologia<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Forma\u00e7\u00e3o <\/strong>Intra-Company Training<strong> com conte\u00fados personalizados<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Formato presencial ou remoto<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Sess\u00e3o de meio-dia com <em>short-breaks<\/em>, dividida entre conceitos, guidelines e envolvimento da equipa no processo de pensamento estrat\u00e9gico orientado aos <em>use cases<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #800080;\">Quais os benef\u00edcios desta experi\u00eancia formativa?<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Proporcionar uma vis\u00e3o integrada sobre o <span style=\"color: #800080;\">Metaverse<\/span><\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Conhecer as principais tecnologias que sustentam este conceito<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Identificar as diferentes plataformas e as suas experi\u00eancias nativas<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Conhecer as estruturas econ\u00f3micas e os activos virtuais<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Perceber as oportunidades de neg\u00f3cio e os <em>use cases<\/em><\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Tomar decis\u00f5es informadas sobre potenciais iniciativas de marketing<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #800080;\">Inclu\u00eddo na sess\u00e3o<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Conte\u00fado e documentos de suporte<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Certificado de Participa\u00e7\u00e3o<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Livros <span style=\"color: #800080;\">&#8220;<\/span><span style=\"color: #993366;\"><span style=\"color: #800080;\"><a style=\"color: #800080;\" href=\"https:\/\/workvalue.net\/books\/\">Marketing Mindset<\/a>&#8220;<\/span> <span style=\"color: #000000;\">e <\/span><\/span><span style=\"color: #800080;\">&#8220;<a style=\"color: #800080;\" href=\"https:\/\/www.fnac.pt\/Marketing-Futureland-Antecipacao-e-Resposta-ao-Futuro-do-Marketing-Luiz-Moutinho\/a9811877\">Marketing Futureland<\/a>&#8220;<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1235 size-full\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF3.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF3.png 1024w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF3-300x169.png 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF3-768x432.png 768w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Thumbnail-MMF3-594x334.png 594w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"color: #999999;\">\u201c<em>The metaverse isn\u2019t a destination, it\u2019s a real-time learning moment for all. It requires interrogation, education and experimentation<\/em>\u201d<br \/>\n<\/span><\/h3>\n<p><span style=\"color: #800080;\"><strong>Arthur Sadoun, CEO e Chairman do Publicis Groupe<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/workvalue.net\/education\/2017\/04\/12\/condicoes-de-inscricao\/\">Condi\u00e7\u00f5es dos Servi\u00e7os Formativos<\/a><\/strong><\/span><\/p>\n<p><a href=\"http:\/\/workvalue.net\/education\/#section-contact\"><img loading=\"lazy\" class=\"aligncenter wp-image-1247 size-full\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/04\/Button-Inscrever.png\" alt=\"\" width=\"218\" height=\"48\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MMA 2023<\/p>\n","protected":false},"author":1,"featured_media":1037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[21,44,34,25,18,22,29,24,42,43,28,27,19,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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