{"id":405,"date":"2022-05-01T15:58:06","date_gmt":"2022-05-01T14:58:06","guid":{"rendered":"http:\/\/workvalue.net\/education\/?p=405"},"modified":"2023-01-22T13:01:37","modified_gmt":"2023-01-22T13:01:37","slug":"we-are-all-marketers","status":"publish","type":"post","link":"https:\/\/workvalue.net\/education\/2022\/05\/01\/we-are-all-marketers\/","title":{"rendered":"We are All MARKETERS!"},"content":{"rendered":"<h3><span style=\"color: #ff9900;\">Em tempos de r\u00e1pidas mudan\u00e7as no mundo dos neg\u00f3cios, o papel do marketing passou a ser mais complexo e exigente devido \u00e0 introdu\u00e7\u00e3o de novas vari\u00e1veis nos mercados.<\/span><\/h3>\n<h4><strong>Este cen\u00e1rio obriga a uma melhoria consider\u00e1vel das pr\u00e1ticas de gest\u00e3o em todas as \u00e1reas funcionais para compreender o valor do pr\u00f3prio fen\u00f3meno.<\/strong><\/h4>\n<h4><strong>Embora o marketing seja ainda tradicionalmente posicionado como um \u201cdepartamento\u201d, qualquer indicador de performance no neg\u00f3cio relacionado com os produtos ou os servi\u00e7os envolve praticamente todas as \u00e1reas funcionais, sejam elas administrativas, operacionais, etc.<\/strong><\/h4>\n<h4><strong>H\u00e1 uma responsabilidade solid\u00e1ria e envolvente em toda a cadeia de valor.<\/strong><\/h4>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1134 size-full\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey.png\" alt=\"\" width=\"1337\" height=\"627\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey.png 1337w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey-300x141.png 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey-1024x480.png 1024w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey-768x360.png 768w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey-1200x563.png 1200w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Mackinsey-594x279.png 594w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/p>\n<h3><strong><span style=\"color: #999999;\">\u201c<em>Engaging customers today requires <\/em><em>commitment from the entire company and a redefined marketing organization<\/em>\u201d<\/span><\/strong><\/h3>\n<h1><span style=\"color: #ff9900;\">Objectivo<\/span><\/h1>\n<h4><strong>Proporcionar uma sess\u00e3o inspiracional e ao mesmo tempo accion\u00e1vel sobre a import\u00e2ncia estrat\u00e9gica da fun\u00e7\u00e3o Marketing, enquanto compet\u00eancia de gest\u00e3o que serve todos os aspectos da Organiza\u00e7\u00e3o.<\/strong><\/h4>\n<h4><strong>N\u00e3o se pretende especializar toda a equipa em \u201cT\u00e9cnicos de Marketing\u201d mas proporcionar princ\u00edpios e fundamentos pr\u00e1ticos sobre o papel do Marketing na estrat\u00e9gia do neg\u00f3cio que permita estimular cada Colaborador para uma atitude&nbsp;Marketing-Driven.<\/strong><\/h4>\n<h1><span style=\"color: #ff9900;\">Formato e Metodologia<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Forma\u00e7\u00e3o <\/strong>Intra-Company Training<strong> com conte\u00fados personalizados<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Formato presencial ou remoto<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Sess\u00e3o de meio-dia com <em>short-breaks<\/em>, dividida entre conceitos, guidelines e envolvimento da equipa no processo de pensamento estrat\u00e9gico orientado a casos pr\u00e1ticos<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #ff9900;\">T\u00f3picos abordados<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Perceber qual o prop\u00f3sito da fun\u00e7\u00e3o marketing nos tempos actuais e futuros<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Compreender a import\u00e2ncia desta \u00e1rea para toda a organiza\u00e7\u00e3o<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><span style=\"font-size: revert; color: initial;\">Como aplicar ferramentas de marketing a cada fun\u00e7\u00e3o dentro da empresa<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><span style=\"color: #ff9900;\">Inclu\u00eddo na sess\u00e3o<\/span><\/h1>\n<ul>\n<li>\n<h4><strong>Conte\u00fado e documentos de suporte<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Certificado de Participa\u00e7\u00e3o<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Livros&nbsp;\u201c<span style=\"color: #ff9900;\"><a class=\"customize-unpreviewable\" style=\"color: #ff9900;\" href=\"https:\/\/workvalue.net\/books\/\">Marketing Mindset<\/a><\/span>\u201c&nbsp;e&nbsp;\u201c<span style=\"color: #ff9900;\"><a class=\"customize-unpreviewable\" style=\"color: #ff9900;\" href=\"https:\/\/www.fnac.pt\/Marketing-Futureland-Antecipacao-e-Resposta-ao-Futuro-do-Marketing-Luiz-Moutinho\/a9811877\">Marketing Futureland<\/a><\/span>\u201c<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h1><img loading=\"lazy\" class=\"size-medium wp-image-1166 alignleft\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Financial-Times-300x246.png\" alt=\"\" width=\"300\" height=\"246\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Financial-Times-300x246.png 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2022\/05\/Financial-Times.png 536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h1>\n<h1><\/h1>\n<h1><em><strong><span style=\"color: #999999;\">\u201cThe language, the ideas,<\/span><\/strong><\/em><em style=\"color: revert; font-size: revert; font-weight: revert;\"><strong><span style=\"color: #999999;\">the mindset of marketing have become part of everyday discourse\u201d<\/span><\/strong><\/em><\/h1>\n<p><span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"http:\/\/workvalue.net\/education\/2017\/04\/12\/condicoes-de-inscricao\/\">Condi\u00e7\u00f5es dos Servi\u00e7os Formativos<\/a><\/strong><\/span><\/p>\n<p><a href=\"http:\/\/workvalue.net\/education\/#section-contact\"><img loading=\"lazy\" class=\"aligncenter wp-image-500 size-full\" src=\"http:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Button-Cota\u00e7\u00e3o.png\" alt=\"\" width=\"224\" height=\"56\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MMA 2023<\/p>\n","protected":false},"author":1,"featured_media":1040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[25,18,22,30,36,35,19,38,39,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We are All MARKETERS! - Marketing Mindset Academy\u2122<\/title>\n<meta name=\"description\" content=\"Forma\u00e7\u00e3o em conceitos e pr\u00e1ticas de marketing para inspirar toda a organiza\u00e7\u00e3o a uma atitude marketing-driven em rela\u00e7\u00e3o aos desafios futuros\" \/>\n<meta name=\"robots\" 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