{"id":1372,"date":"2023-01-19T17:18:51","date_gmt":"2023-01-19T17:18:51","guid":{"rendered":"https:\/\/workvalue.net\/education\/?p=1372"},"modified":"2023-01-30T11:05:44","modified_gmt":"2023-01-30T11:05:44","slug":"marketing-as-a-service","status":"publish","type":"post","link":"https:\/\/workvalue.net\/education\/2023\/01\/19\/marketing-as-a-service\/","title":{"rendered":"Marketing as a Service (MaaS)"},"content":{"rendered":"\n<h3 class=\"has-luminous-vivid-orange-color has-text-color\">Servi\u00e7os especializados de Gest\u00e3o de Marketing para Micro, Pequenas empresas e Startups que n\u00e3o t\u00eam uma aloca\u00e7\u00e3o de recursos para esta \u00e1rea cr\u00edtica no sucesso de cada conceito de neg\u00f3cio.<\/h3>\n\n\n\n<h4><strong>Trata-se de uma presta\u00e7\u00e3o de servi\u00e7os altamente especializada em v\u00e1rias compet\u00eancias no dom\u00ednio da Gest\u00e3o de Marketing, contratada para apoiar nas ac\u00e7\u00f5es estrat\u00e9gicas e t\u00e1cticas de qualquer neg\u00f3cio estabelecido nas Micro e Pequenas empresas ou em apoio \u00e0s ideias de novos conceitos promovidos por Startups.<\/strong><\/h4>\n\n\n\n<h4><strong>Em Portugal as baixas compet\u00eancias em Gest\u00e3o de Neg\u00f3cios ou em Estrat\u00e9gia de Marketing (Marketing Problems), nomeadamente validar a oportunidade dos modelos de neg\u00f3cio e a sua adequa\u00e7\u00e3o \u00e0 procura e necessidades do mercado s\u00e3o as principais raz\u00f5es para a baixa produtividade, insolv\u00eancia ou falha em conceitos que n\u00e3o se adequam ao mercado (Market Fit). <\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"720\" height=\"441\" src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2023\/01\/Startup-Failure.png\" alt=\"\" class=\"wp-image-1373\" srcset=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2023\/01\/Startup-Failure.png 720w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2023\/01\/Startup-Failure-300x184.png 300w, https:\/\/workvalue.net\/education\/wp-content\/uploads\/2023\/01\/Startup-Failure-594x364.png 594w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n<h3 class=\"has-cyan-bluish-gray-color has-text-color\"><strong>\u201c<em>Engaging customers today requires&nbsp;<\/em><em>commitment from the entire company and a redefined marketing organization<\/em>\u201d<\/strong><\/h3>\n\n\n\n<h1 class=\"has-luminous-vivid-orange-color has-text-color\">Objectivo<\/h1>\n\n\n\n<h4><strong>Proporcionar um leque de servi\u00e7os de Marketing, devidamente diagnosticados de acordo com as necessidades e levantamento de compet\u00eancias, que seja catalisador do modelo de neg\u00f3cio, potencie a ac\u00e7\u00e3o comercial nas vendas e na rela\u00e7\u00e3o com os clientes e ao mesmo tempo construa uma reputa\u00e7\u00e3o de marca consistente e cred\u00edvel no respectivo segmento sectorial.<\/strong><\/h4>\n\n\n\n<h1 class=\"has-luminous-vivid-orange-color has-text-color\">Formato e Gest\u00e3o Metodol\u00f3gica<\/h1>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<ul style=\"font-size:15px\"><li><strong>O n\u00edvel de envolvimento e a agenda de trabalhos ser\u00e1 determinada casuisticamente em fun\u00e7\u00e3o das necessidades <\/strong><\/li><\/ul>\n\n\n\n<ul style=\"font-size:15px\"><li><strong>Todos os processos ser\u00e3o baseados num Planeamento de Actividades durante o per\u00edodo da presta\u00e7\u00e3o dos servi\u00e7os<\/strong><\/li><\/ul>\n\n\n\n<ul style=\"font-size:15px\"><li><strong>As interac\u00e7\u00f5es entre as partes poder\u00e3o ocorrer em formato presencial ou h\u00edbrido<\/strong><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h1 class=\"has-luminous-vivid-orange-color has-text-color\">Condi\u00e7\u00f5es de Pre\u00e7o<\/h1>\n\n\n\n<ul style=\"font-size:15px\"><li><strong>O Plano de Actividades regulares de acordo com o seu horizonte temporal ser\u00e1 liquidado por aven\u00e7a mensal, cujo valor ser\u00e1 acordado mutuamente<\/strong><\/li><\/ul>\n\n\n\n<ul style=\"font-size:15px\"><li><strong>As iniciativas pontuais n\u00e3o enquadradas ou previstas no referido Plano de Actividades ser\u00e3o facturadas individualmente<\/strong><\/li><\/ul>\n\n\n\n<h1 class=\"has-luminous-vivid-orange-color has-text-color\">Exemplos de servi\u00e7os para Startups<\/h1>\n\n\n\n<ul style=\"font-size:15px\"><li><strong>Identifica\u00e7\u00e3o e valida\u00e7\u00e3o de Ideias de Neg\u00f3cio <\/strong>(Produto)<\/li><li><strong>Avalia\u00e7\u00e3o de Geografia, Mercado e Segmento Alvo<\/strong> (Pesquisa de Clientes)<\/li><li><strong>Defini\u00e7\u00e3o do Modelo de Neg\u00f3cio<\/strong> (Valor da Oferta)<\/li><li><strong>Estrutura\u00e7\u00e3o do Marketing Mix<\/strong> (Branding, Pricing e Placement do Produto)<\/li><li><strong>Mentoring de Equipas <\/strong>(Marketpreneur Mindset)<\/li><li><strong>Planear a ida para o mercado <\/strong>(Go-to-Market)<\/li><\/ul>\n\n\n\n<h1 class=\"has-luminous-vivid-orange-color has-text-color\">Exemplos de servi\u00e7os para Micro Empresas<\/h1>\n\n\n\n<ul style=\"font-size:15px\"><li><strong>Definir um novo conceito de Neg\u00f3cio <\/strong>(Produto)<\/li><li><strong>Implementar um processo de transforma\u00e7\u00e3o digital<\/strong><\/li><li><strong>Estudos de mercado <\/strong>(avaliar conceitos de neg\u00f3cio, posicionamento de marca, etc.)<\/li><li><strong>Planear actividades espec\u00edficas de \u00e2mbito estrat\u00e9gico, operativo ou comercial<\/strong><\/li><li><strong>Desenvolver iniciativas diversas <\/strong>(avaliar a base de clientes, planear campanhas, medir a concorr\u00eancia, estudar abordagens de pre\u00e7o, canais de distribui\u00e7\u00e3o e cadeias log\u00edsticas, etc.)<\/li><li><strong>Construir programas de forma\u00e7\u00e3o e partilhar conhecimento em equipas<\/strong><\/li><li><strong>Produ\u00e7\u00e3o de relat\u00f3rios e conte\u00fados diversos <\/strong>(comunica\u00e7\u00e3o de marketing)<\/li><\/ul>\n\n\n\n<h2 class=\"has-cyan-bluish-gray-color has-text-color\"><em><strong>\u201cThe language, the ideas,the mindset of marketing have become part of everyday discourse\u201d<\/strong><\/em><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/workvalue.net\/education\/#section-contact\"><img src=\"https:\/\/workvalue.net\/education\/wp-content\/uploads\/2017\/05\/Button-Cota%C3%A7%C3%A3o.png\" alt=\"\" class=\"wp-image-500\"\/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>MMA 2023<\/p>\n","protected":false},"author":1,"featured_media":1409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[31,18,48,19,47,57,56,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 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